In order to announce the Puerto Rico Horror Film Fest, Badillo Saatchi & Saatchi created "AFTER DEATH", the first short film written by a dead person. The agency contacted a medium and in a real séance, they channeled the spirit of María Mercé, who narrated a story which was then taken to the screen by Salado and Director Nico Lacouzzi. Prior to this, a small documentary was filmed with experts who confirmed the possibility that someone from beyond could be the source of a script. In the story a couple falls in love to the rhythm of a song. The man dies tragically but he doesn't want to stop dancing to the song's tune with his live loved one. One day she decides she doesn't want to keep on dancing and that's when the problems begin. The short feature which promoted the festival transcended the realm of advertising and it became a news item in over 20 countries. It has also been requested to participate in the official selection of several movie festivals, giving the Puerto Rico Horror Film Festival a media coverage never achieved to date. This action consisted of two trailers and a poster plus the short film itself.
This professional campaign titled 'After Death' was published in Puerto Rico in May, 2014. It was created for the brand: Puerto Rico Horror Film Fest, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Badillo Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Creative Directors: Juan Camilo Valdivieso, Mariano Germán
Copywriters: David Padierna, Madeline Hidalgo, Juan Camilo Valdivieso
Art Directors: Jonathan García, Fernando Suárez, Cándida Massielle Asencio
Ghost Scriptwriter: María Mercé
Production House: Salado
Director on behalf of the dead: Nicolas Lacouzzi
Producer: Nero de Vargas
Music: Nico Ameglio