This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area.
This professional campaign titled 'Embassy of the 18th Zone' was published in Guatemala in January, 2014. It was created for the brand: Tortrix, by ad agency: BBDO. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: BBDO, Guatemala
Creative Directors: Diego Lanzi, Rodrigo Costas Ferreira
Art Directors: Rodrigo Ponce, Adolfo Lazo
Copywriters: Diego Lanzi, Rodrigo Costas Ferreira
Additional credits: Daphne Jager, Lourdes Garavito, Anner Aparicio, Fernando Salgado, Carlos Arriola