Description
This is a student project created at the Higher Institute of Applied Arts in Egypt as part of a graphic design course.
The ad concept focuses on leadership, confidence, and creating your own path in life.
With the tagline “Adidas doesn’t follow the path – Adidas creates the path,” the design reflects Adidas’s core values of innovation, individuality, and forward momentum.
The image features a powerful runner forging a glowing path under the moonlight — symbolizing strength, determination, and originality.
This is a conceptual work and was not commissioned by Adidas. It was created for educational purposes only.
Design by: Haya Emad Battal
This student campaign titled 'Adidas – Create Your Own Path' was published on June 15, 2025. It was created for the brand: adidas, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Fitness, Sports, and Sportswear industries and contains 2 media assets. It was submitted 5 months ago.
Credits
Designer: Haya Emad Battal
Project Type: Student Work
Institution: Higher Institute of Applied Arts – Graphic Design Department
Supervisor: Dr. Eman Salah
Country: Egypt
Art Direction & Concept: Haya Emad Battal
Year: 2025
