حي الجمالية "Al-Gamaleya District "
School: MSA University
Reel
Description
This project is a cultural rebranding campaign for Al-Gamaleya, one of Cairo’s oldest and most historically rich districts. The project focuses on reconnecting Egyptian Gen Z with their cultural roots by making heritage feel alive, relevant, and emotionally engaging. Through visual storytelling, digital content, and immersive branding, the campaign aims to reintroduce Al-Gamaleya as not just a place of the past, but a vibrant experience for the present.
This student campaign titled 'حي الجمالية "Al-Gamaleya District "' was published in Egypt in July, 2025. It was created by ad school: MSA University. This Design and Digital media campaign is related to the Education and Travel and Tourism industries and contains 17 media assets. It was submitted 5 months ago.
Credits
This Campaign is introduced by Amena Mohamed
Student at Modern science and art(MSA) university Faculty of Arts and Design
Graphics and Media art department
Unit supervisor
Prof.Dr. Nagwa Aladawy Dr.Rania Ezzat
Ta.Menna Zakaria Ta. Yara Faisal Ta. Raneem Hesham
