Description
#ActForAmazonia
Context/problem: In August 2019, a forest fire in the Amazon took more than a month without being put out; it seems that all the media and citizens have already forgotten about it.
The animals that inhabit the Amazon cannot do anything about the problem, but we can.
Concept: They can't do anything, you can.
Idea: Show the problem through the fauna and invite to take action. The art shows how an Anaconda and a Lizard are consumed by the forest fire.
This professional campaign titled '#ActForAmazonia' was published in Peru in August, 2019. It was created for the brand: UCAL, by ad agency: Whiz. This Ambient, Digital, and Print media campaign is related to the Education industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Client: UCAL
Agency: Whiz
DA: Mario Horna
DC: Rómulo Martinez
Creatives: Fabrizio Echegaray / Rómulo Martinez
