is : about

about: DON'T

Agency: Hooligans


To launch a new plus-size fashion brand for young fashionistas, we recruited 5 influencers, each with a unique & nonconformist attitude: a former First Lieutenant in IDF; an Orthodox model & reality star; a tattooed Pinup & lip-synch artist (and a mother of two); a college dropout who became an advertising accountant and Israel's most controversial & noisy 'body positive' activist.
We collected all of their DON'Ts - the phrases they've been told, about things they should never do – and turned them into a hit-track and music video.

This professional campaign titled 'about: DON'T' was published in Israel in May, 2017. It was created for the brand: is : about, by ad agency: Hooligans. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Hooligans, Tel Aviv, Israel
Chief Creative / Strategy Director / Lyrics: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Art Director: Yanay Halevy
Account Supervisor:Livnat Halabi-Gendler
Account Manager: Yael Doron
Social Media Manager: Yotam Gil
Agency Producer: Iris Bezalel
Production Company: We Do
Director: Nimrod Peled
Cinematographer: Lael Utnik
Offline Editor: Tal Cicurel
Post Production: Studio Arik Weiss
Original Music: Ori Toledano / Snowstar Company


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