Background: In Germany, abortion is legal - one would think. But it couldn't be more stigmatized.

Abortion is a crime, unless you go through an extensive counseling process to get a special abortion certificate.

Problem: These centers are not only difficult to access, they are also ideologically colored.

Simple counseling sessions thus become a guilt-ridden sales pitch for a fetus and a traumatizing hurdle in an already stressful process.

Idea: The first legal abortion tea that functions as a pre-abortion counselling service.

This student campaign titled 'Abortion Tea' was published in Germany in March, 2023. It was created for the brands: Hey Jane and The Case For Her, by ad schools: JVM Academy and Miami Ad School Europe. This Integrated medium campaign is related to the Health and Public Interest industries and contains 5 media assets. It was submitted about 1 year ago by Luca Priestersbach of Miami Ad School Europe.


Team: Luca Priestersbach, Ali Kneer
Case Movie: Conrad Lexow


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.