Description
Background: In Germany, abortion is legal - one would think. But it couldn't be more stigmatized.
Abortion is a crime, unless you go through an extensive counseling process to get a special abortion certificate.
Problem: These centers are not only difficult to access, they are also ideologically colored.
Simple counseling sessions thus become a guilt-ridden sales pitch for a fetus and a traumatizing hurdle in an already stressful process.
Idea: The first legal abortion tea that functions as a pre-abortion counselling service.
This student campaign titled 'Abortion Tea' was published in Germany in March, 2023. It was created for the brands: Hey Jane and The Case For Her, by ad schools: JVM Academy and Miami Ad School Europe. This Integrated medium campaign is related to the Health and Public Interest industries and contains 5 media assets. It was submitted about 2 years ago by Luca Priestersbach of Miami Ad School Europe.
Credits
Team: Luca Priestersbach, Ali Kneer
Case Movie: Conrad Lexow
