A World Without Waste

Agency: Publicis


The world is choking on waste. Data is disheartening as 80% of the material that now lies in a landfill or in our oceans could have had a new life, if separated properly in the first place. Coca-Cola still believes a world without waste is possible. The company is already doing its part committing to produce 100% recyclable packaging by 2025, investing in collection and recycling infrastructures so that it can get back one bottle or can for everyone it sells by 2030. The following, natural step is to also inspire and mobilize citizens to join the sustainable movement. And people are already willing to recycle: they just need a little push.

This professional campaign titled 'A World Without Waste' was published in Italy in May, 2019. It was created for the brand: Coca-Cola, by ad agency: Publicis. This Integrated medium campaign is related to the Soft Drinks industry and contains 7 media assets. It was submitted over 4 years ago.


Advertising Agency: Publicis Italy
Global CCO Publicis Communication Worldwide: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Regional Creative Directors: Davide Boscacci, Jorg Riommi
Art Director: Andrea Raia
Copywriter: Matteo Gatto
Illustrator: Davide Barco
Global Client Service Director: Lorenza Montorfano
Account Director: Marcia Carneiro
CEE Portfolio and Growth director: Romain Maillard
CEE IMC director: Dmitry Muzychenko
CEE Content Excellence Director: Monica Alvarez
CEE Content Excellence Manager: Desirèe Ferrari
Bulgaria Brand Manager Sparkling beverages: Vladimir Popov


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