Life isn’t the perfect montage of morning moments that most coffee brands would have us believe – this is especially true for the South African youth, who today more than ever, take on more and more in hopes to live a better life than their parents. So when Nescafé Classic wanted to reposition themselves as a strong coffee to help the youth get through their day, we wanted to show them that to stay strong through their grind, they need a grind that is just as strong.
This professional campaign titled 'This Is Our Grind' was published in South Africa in May, 2019. It was created for the brand: Nescafe, by ad agency: Publicis. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Publicis, Johannesburg, South Africa
Creative Director: Willie Struwig
Art Director: Richard Thompson
Copywriter: Jonathan Dennis
Additional credits: Sereti Films