Description
Cuisinart®, a leading brand in kitchen appliances, is launching its new Dreams brand campaign – a bold, cinematic series designed to connect with a new target audience, younger modern families. Developed in partnership with creative agency Fallon, Dreams builds on last year’s A Work of Cuisinart platform and reflects the brand’s evolution from Joy of Cooking to Joy of Kitchen – highlighting the kitchen’s role as the central gathering place.
“Cuisinart is deepening its connection with modern, young consumers who represent nearly two-thirds of all kitchen product purchases and value high-quality kitchen products that elevate their cooking experience,” said Thales Soares, Vice President of Marketing at Cuisinart. “This new campaign positions Cuisinart as the go-to brand for this influential audience, while showcasing the essence of what the brand stands for: inspiring people to cook great food with the way it looks, the way it cooks, and the joy it creates.”
A Kitchen That Cooks Like a Dream
Debuting across cinema, television, connected TV, digital, social, and retail and backed by the brand’s largest paid media investment ever, Dreams aims to help consumers resolve the tension between the joy they want and the time they have. With 93% of Americans planning to cook at home more this year, consumers are seeking products that balance efficiency, quality, and style. Cuisinart products and the new creative address this with a simple insight: when your kitchen finds its rhythm, day-to-day cooking feels like a dream.
This professional campaign titled 'Dreams' was published in United States in October, 2025. It was created for the brand: Cuisinart, by ad agency: Fallon. This Film medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 2 months ago.
Credits
Client – Cuisinart
CEO: Chris Stevens
CMO: Thales Soares
Director of Brand & Media: Christine Kapp
Director of Creative: Diego De Lan
Senior Brand Content Manager: Kara Snetzko
Brand Content Manager: Kelly O’Malley
Agency – Fallon
CEO: Nikki Baker
CCO: Leslie Shaffer
Creative Director: Emily Swenson
Creative Director: Melissa Hoke
Art Director: Justine Pelayo
Art Director: Paige Goeser
Copywriter: Jameson Miller
Account Team: Sherry Cao
Account Team: Julia Frayne
Account Team: Jacklyn Romaka
Group Strategy Director: Adam Chorney
Head of Production: Erin Simle
Executive Producer: Erin Kirby
Producer: Courtney Woodrich
Business Affairs: Brendan Lawerence
Business Affairs: Shannon Laylon
Traffic: Heather Lundgren
Traffic: Megan Marsolek
Production Company – Finch
Director: Michael Hili
Managing Director / Executive Producer: Corey Esse
Producer: Cath Anderson
Director of Photography: Jeremy Rouse
1st AD: Jonny Moffatt
1st AC: Luke Thomas
2nd AC: Sam Newman
Production Manager: Darcey Taylor-Morrison
Production Coordinator: Rob Harrison
Director’s Assistant: Jed Simkins
Production Designer: Ruby Mathers
Art Director: Janie Parker
Wardrobe: Donna Phibbs
Wardrobe Assistant: Madeleine Overett
Food Stylist: Meryl Battle
Food Stylist Assistant: Jasmin Lefers
Casting: Mackintosh Casting
DIT: Sam Winzar
Data Wrangler: Darcy Gooding
Camera Operator, 2nd Unit: Warwick Field
1st AC, 2nd Unit: Chris Pollitt
VRT: Bradley Andrew
Key Grip: Glenn Arrowsmith
Grip Assistant: Steve Robinson
Grip Assistant: Flynn Kortus
Gaffer: Ruru Reedy
Unit Manager: Fraser Kerr
Animator, 2nd Unit: Jonathan Chong
Animator, 2nd Unit: Seamus Spilsbury
Robot Arm Operator: Tom David
Projection Tech: Wayne Nietz
Projection Tech: Emma Faulkner
Editorial – Harbor Picture Company
Editor: Ian Wallace
Assistant Editor: Grace Yang
Executive Producer: Jesse Schwartz
Senior Producer: Cath Daly
Producer: Brooke Flowers
Color – Harbor Picture Company
Colorist: Vlad Barin
Head of Color Production: Charlie Morris
Color Producer: Sarah Banks
Color Assistant: Adam Mears
Color Assistant: Dan Brown
Mix – Harbor Picture Company
Creative Director, Sound: Steve Perski
Executive Producer: Lauren Boyle
VFX – Fin Design
Lead Flame Artist: Theo Maniatis
Lead Flame Artist: Jesse Meha
Flame Artist: Jacob Street
VFX Executive Producer: Billy Becket
VFX Producer: Betsy Beale
VFX Shoot Supervisor: Steve Anderson
Previs Artist: Vuong My Trinh
CG Animator: Christine Krumpholz
CG Rigging Supervisor: Oscar Medina
CG Rigging: Jeremy Taylor
CG Modeller: Joe Wu
CG Assets: Mahdi Manar
CG Assets: Shane Brower
Music
Artist: Roy Orbison
Song: “In Dreams”
PR
Agency: Zeno Group
