Description
On adopt a less adoptable pet week, Pepsi decided to give the down-on-their-luck pets at every shelter across Egypt a more significant chance to be seen, loved & adopted.
From the 18th till the end of September, Every Pepsi model across all billboards & social media are going to be pets from local shelters who were considered "less adoptable"
because they are not what we traditionally think of as "perfect". For a chance to adopt a former Pepsi supermodel, contact your local shelters. or call 16500
This student campaign titled 'A Supermodel Best Friend' was published in Egypt in September, 2022. It was created for the brand: Pepsi, by ad school: Cairo Ad School. This Content, Experiential, and Print media campaign is related to the Drinks (Non Alcoholic) and Pets industries and contains 1 media asset. It was submitted over 2 years ago by Common Sense and Coffee Maker: Nader Emad Anbar.
Credits
Creative Director: Nader Emad Anbar
Creative Copywriter: Merna Medhat
