Description
Mondelēz International has launched a soccer-focused summer campaign created by LePub New York and produced by Publicis Production USA. Directed by Max Gutierrez, the campaign brings together football stars Christian Pulisic, Alex Morgan and Sophia Wilson alongside Pitbull to celebrate a summer of soccer through the brand’s best-known snack products.
The initiative includes limited-edition releases from brands such as RITZ and CHIPS AHOY!, positioning snacking as a central part of the fan experience during major sporting moments. Anchored by the “Score Snack Goals” sweepstakes, the campaign gives consumers the chance to win prizes including trips and meet-and-greet experiences with players and celebrities, blending fandom, entertainment and product engagement.
Building on Mondelēz’s broader sports marketing strategy, the campaign reinforces the role of snacks in communal viewing occasions, from international soccer to major American sporting events. By pairing globally recognised talent with nostalgic snack brands, the company aims to create a culturally resonant platform that connects food, football and celebration throughout the tournament season.
This professional campaign titled 'A Summer of Soccer' was published in United States in May, 2026. It was created for the brand: Mondeléz, by ad agencies: elvis and LePub New York. This Film and Integrated media campaign is related to the Food industry and contains 3 media assets. It was submitted 18 minutes ago.
