Description
Truly Hard Seltzer has launched a new soccer-themed campaign through KDSP, celebrating the passion and optimism surrounding the US Men’s National Team ahead of this summer’s major tournament in North America. As the Official Hard Seltzer of US Soccer, the brand is turning fan belief into the centrepiece of its marketing platform.
At the heart of the campaign is a nationwide search to find one American town that genuinely believes the US team can win it all. Truly plans to rename the selected community “Believe, USA,” transforming it into a symbolic home of national team fandom and showcasing its spirit throughout the tournament.
Designed to resonate everywhere fans gather, from bars to living rooms, the campaign positions belief itself as a shared cultural ritual. By celebrating the energy, loyalty and optimism of American soccer supporters, Truly aims to embed itself within the emotional experience of the sport while creating a memorable national activation tied to fan identity.
This professional campaign titled 'Believe, USA' was published in United States in May, 2026. It was created for the brand: Truly Hard Seltzer, by ad agency: KDSP. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 16 minutes ago.
