ADVERTISING

Mugler

Angel Elixir

Agency: Publicis Luxe

Description

Mugler and Publicis Luxe invite every woman to shine brightly and reveal their inner star for the launch of Angel Elixir.

30 years after the release of the original Angel, Mugler is back with a new olfactory bang. In a passionate quest to turn reality into fantasy, the Angel Elixir campaign – co-created by Casey Cadwallader, Mugler’s team, and Publicis Luxe – is a contemporary invitation to reveal one’s own potential and to live boundlessly.

Angel Elixir lights up women from within, beginning with campaign muse and cosmic supernova, Hunter Schafer. A charismatic actress with a unique aura and ambassador for the most renowned luxury houses, she symbolizes a new kind of femininity: dazzling, powerful, contemporary, liberated, and boundless. Schafer represents an invitation for all women to transcend their own selves and enter a new transformative era.

Disruptive and modern, Publicis Luxe and Mugler bring together the top talents of the moment, including French genius, Quentin Deronzier, music video director for Drake and Orelsan. For Angel Elixir, he demonstrated technological prowess and uncompromising aesthetical excellence to deliver a powerful, unexpected, hypnotizing film, that is at once precise and playful. New photography talent, Harley Weir, designed the print campaign.

The media campaign launched worldwide on March 1st 2023.

This professional campaign titled 'Angel Elixir' was published in France in March, 2023. It was created for the brand: Mugler, by ad agency: Publicis Luxe. This Integrated medium campaign is related to the Beauty industry and contains 2 media assets. It was submitted over 1 year ago.

Credits

MUGLER

Global President Fashion & Fragrance: Danièle Lahana-Aidenbaum

SVP Global Communications Fashion & Fragrance: David Manessi-Souffan

Creative Director Fashion: Casey Cadwallader

Marketing Director Fragrance: Maxime Garcia-Janin


PUBLICIS LUXE

Creative Director : Aurélien Nauleau

Associate creative directors : Léa Rissling, Virginie Brun

Creative team : Julie Richard, Ahmed Elgazzar, Alix Le Barazer, Manon Ruelland

Commercial team : Julien Bare, Malika Croisetu, Sharonne Rakkah, Clarisse Esnée

Head of strategy : Déborah Marino

TV producer: Sanae Belkouri

Art buyer: Laurent Camilleri


PROD & POST-PROD

Director: Quentin Deronzier

Print photographer: Harley Weir

Film post-production : The Mill, Firm et La Pac (Post producer : Françoise Hernandez)

Music post-production: Prodigious (Christophe Caurret, Remy Dorne)

Business Affairs : Prodigious (Barthélémy Ponsot)

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