A Sound For Every Feeling

Epidemic Sound, the soundtracking platform for content creation, is proud to introduce its first brand campaign, called A Sound for Every Feeling.

A Sound for Every Feeling highlights the infinite variety of feelings that humans have – and shows how they truly come to life with the right sound and music. This is the brand’s first campaign under its new tagline, Feel It, Find It, which encourages creators everywhere to supercharge the emotional depth of their content by finding the perfect soundtrack on Epidemic Sound.

To bring the creative to life, the team identified hundreds of individual feelings out in the world and scored them with Epidemic soundtracks, from epic anthems to nostalgic ballads and everything in between.

This campaign targets hyperlocally: over 500 hyper-contextual creative placements target people right at the source of their specific feelings, such as places people live, work and play – on social, digital, OLV, and OOH in neighborhoods across New York, Los Angeles, and London.

Ads with QR codes are positioned at street level, encouraging passersby to interact with the campaign. Each QR code will lead to a distinct, location inspired playlist, expertly curated to resonate with the specific emotion depicted in the ad. Embracing the powerful connection between emotion, location, and music, this interactive approach provides an engaging and unique experience highlighting how you can find the perfect soundtrack for any feeling.

The multi-channel campaign is designed to resonate with professional creators and brands worldwide. With its extensive music catalog, Epidemic Sound bridges the gap where language falls short, enabling content creators and brands to find the perfect soundtrack for every emotion they wish to evoke in their content.

“At Epidemic Sound, we are inspired by the depth and complexity of human emotion. Our latest campaign is a celebration of life's diverse emotional landscape, highlighting how feelings and music are intertwined and vital to the creative journey,” says Rob Bullough, Global Brand Director at Epidemic Sound. “Dedicated to creators, brands, broadcasters, and freelancers alike, we empower creativity with the perfect soundtrack for every emotion, situation and story. If you can feel it, we have the music to express it.”