ADVERTISING

Description

In an era where technology and AI are often viewed as threats to traditional education and reading habits, the National Library Board, Singapore has taken a bold step forward with the launch of an innovative project called "Playbrary", created in collaboration with LePub APAC. This game-changing initiative literally transforms books into interactive text-adventure games, blending the timeless charm of storytelling with the engagement of digital gameplay.

At the heart of this initiative is a challenge faced by libraries globally: keeping books relevant in an age dominated by digital distractions. Singapore's National Library Board, known for its progressive approaches, has responded with Playbrary. More than just a digital library, Playbrary is an interactive journey through literature, where stories are not merely read but experienced.

Playbrary uses advanced AI to convert traditional books into immersive text-based adventure games. These games adhere to the book's original plot but allow for dynamic interaction, enabling players to influence the story's course. The AI doesn't just adapt the narrative to player choices; it also generates vivid images to accompany the text, crafting a rich, multisensory experience.

Playbrary partners with OpenAI and integrates seamlessly with ChatGPT, allowing users to engage with these literary adventures directly through the platform. Furthermore, Playbrary offers a free prompt generator, ensuring that everyone can enjoy the fusion of reading and gaming. Once kids ‘play’ a story, they can loan the original from National Library Board, Singapore’s catalogue of books and eBooks.

Beyond entertainment, Playbrary serves as an accessible educational tool. By gamifying the reading process, it presents a novel solution to the dwindling interest in traditional reading among younger generations. Reading skills are in an unprecedented decline across many countries: a recent questionnaire by Singapore’s Ministry of Education showed that Singaporean students who “enjoy reading a lot” fell to 51% in 2023, compared with 60% in 2011. Conversely, at least three-quarters of Singaporeans play video or mobile games.

Playbrary will be able to turn any book in the public domain — since AI has read all of them already — into a game: already, more than 1,000 classic books are playable at launch. LePub APAC is also inviting authors and publishers to add their books to Playbrary.

For more information and to participate, visit www.TrashAndWin.com

This professional campaign titled 'Playbrary' was published in Singapore in April, 2024. It was created for the brand: National Library Board, by ad agency: LePub APAC. This Integrated medium campaign is related to the Education industry and contains 6 media assets. It was submitted 20 days ago.

Credits

Client: National Reading Movement, National Library Board, Singapore
Programme Director: Chris Koh
Senior Manager/Senior Librarian: Ilyani Suhaimi
Manager: Jennifer Tan

Agency: LePub APAC
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Cyril Louis
Executive Creative Director: Andrey Tyukavkin
Creative Director: Sergey Mast
Head of Creative Technology, Publicis Groupe APAC: Laurent Thevenet
Associate Creative Director: Mark Peeters
Associate Creative Director: Robert Nelk
Associate Creative Director: Yuste De Lucas
Associate Creative Director: Rudy Zulkifly
Design Director: Oscar Gutierrez
General Manager: Hanh Kanssen
Senior Project Manager: Farhan Wahab

PR: MSL Singapore
Director: Karen Yap
Consultant: Thiviya Suria
Associate: Isha Meleth
Associate: Jee Soo Kim
Associate-in-Training: Regine Seow

ADVERTISING

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