Description
Some conversations are difficult; self-examinations for men are one of them.
For this reason, on Father’s Day, at Vardí Used Cars, we decided not only to congratulate but also to invite everyone to celebrate life through care with a digital campaign. We used the language that men have known from a very young age to tell them that this self-exam many avoid is one they’ve been doing their whole lives.
Because taking care of yourself is also celebrating yourself.
This professional campaign titled 'A self-exam can change everything' was published in Colombia in June, 2025. It was created for the brand: Vardí Autos Usados, by ad agency: DENICOLÁS\TBWA. This Digital medium campaign is related to the Education, Health, and Other industries and contains 3 media assets. It was submitted 4 months ago.
Credits
Client: Vardí Autos Usados
VPO: David Nicolás
DGC / Head of Art: Duván Villegas
Brand Director: Esteban Viegas
Creative Direction: Esteban Ríos
Art Direction: Duván Villegas, Fabián Tamayo
Copywriting: Vanessa García, Esteban Ríos
