Description
“A New Taste of Happiness” is a teaser campaign introducing Zarawi’s upcoming product range through emotion and cultural storytelling. Instead of fully revealing the packaging, each visual intentionally hides part of the pouch to create intrigue and spark curiosity about what’s launching soon.
Each category is represented through a meaningful human moment within an Emirati home — a mother sharing care, a toddler expressing pure joy, and a husband offering a thoughtful surprise. By focusing on the human touch rather than the product itself, the campaign connects flavor with family, love, and everyday happiness, building anticipation while reinforcing emotional authenticity.
This professional campaign titled 'A New Taste of Happiness' was published in United Arab Emirates in February, 2026. It was created for the brand: Zarawi, by ad agency: adwogi. This Digital and Print media campaign is related to the Food industry and contains 6 media assets. It was submitted about 1 hour ago by Creative Lead: Kiran of Adwogi.
Credits
Advertising Agency: Adwogi
Creative Director: Kiran KP
Creative Designer: Akshay MK
Junior Designer: Anitha
