Rapunzel, Rapunzel, let down your hair! We’re celebrating 15 years of Rapunzel.
Description
To celebrate the 15th anniversary of Rapunzel, we took an iconic scene and gave it a McDelivery twist.
This professional campaign titled 'A Modern Fairytale.' was published in Austria in February, 2026. It was created for the brand: McDonald's, by ad agency: DDB Wien. This OOH Outdoor and Print media campaign contains 1 media asset. It was submitted 1 day ago by Creative Director: Virginia Wilhelmer of DDB Wien.
Credits
Advertising Agency: DDB Wien, Vienna, Austria
Client: McDonald's Austria
CCO: Andreas Spielvogel, Thomas Tatzl
Creative Directors: Christina Mer Hofmann, Virginia Wilhelmer
Copywriter: Manou Ilunga
Art Director: Michael Hofer
Production Company: Vienna Paint Studios
Account Manager: Patricia Ließ
Client Service Director: Elisabeth Hahn
