Singapore Airlines

Cocktail Conversations

Agency: TBWA\Singapore


If there was a drink to match every personality, how would your bespoke cocktail look and taste like? Created in collaboration with TBWA\Singapore and PHD Singapore, Singapore Airlines shakes things up with their Cocktail Conversations series, featuring a blend of notable customers/personalities who pass through the SilverKris Lounge at Changi Airport Terminal 3.
Set in the Crystal Bar of the SilverKris Lounge, each episode stars a different guest where they share their craft and travel preferences. The guests then answer a series of curated rapid-fire questions, and the bartenders will create bespoke cocktails named after them.
Episode 1 – featuring Hossan Leong (Singaporean stage and screen actor, television host, radio deejay and comedian) and his Leong Island Tea.
Episode 2 – featuring Matt Moran (Australian restaurateur and SIA International Culinary Panel chef) and his Matt-hattan.
Episode 3 – featuring HONNE (English electronic music duo James Hatcher and Andy Clutterbuck, most known for their songs ‘Location Unknown’, ‘No Song Without You’ and ‘Day 1’), and their beverages, No Place Like HONNE and Coming HONNE.

This professional campaign titled 'Cocktail Conversations' was published in Singapore in August, 2023. It was created for the brand: Singapore Airlines, by ad agency: TBWA\Singapore. This Integrated medium campaign is related to the Travel and Tourism industry and contains 3 media assets. It was submitted 7 months ago.

SG Enable
Singapore Airlines


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