Trains, now on Uber

Agency: Mother



Live departures board


Did you know you can book not only cars on the Uber app, but trains too?

In this new campaign the worlds of Uber and trains collide, as we make use of well-known behaviours and language synonymous of everyone’s Uber experience to deliver comedic, witty TV spots adding an Uber twist to the world of trains. Outdoor and station takeover play with Uber’s language and iconography too, further strengthening the new connection between Uber and trains.

This professional campaign titled 'Trains, now on Uber' was published in United Kingdom in November, 2023. It was created for the brand: Uber, by ad agency: Mother. This Ambient, Film, and OOH Outdoor media campaign is related to the Transport industry and contains 13 media assets. It was submitted 4 months ago.


Director: James Rouse
Creative Directors: Anthony Montagne, Oli Rimoldi
Creatives: Georgia Armstrong, Liy Grant
Producer: Sam Rendle Short
Production Director: Benjamin Waters
Account Handling: Fran Suffling, Marina West
Strategy: Matt Sadler, Lucy Allen
Design: Mike Mercer Brown, Talveer Uppal, Megan Wear, Teresa Gonçalves, Barbara Baraldi
Post: Electric Theatre Collective
Sound: Factory Studios Ltd
Edit: Work Editorial


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