Say hello to HeLlo Confidence

Campaign celebrates what healthcare marketing usually ignores, the everyday moments on the other side of treatment

LloydsPharmacy Online Doctor has launched HeLlo Confidence, the first campaign under its newly evolved brand, created by brand and communications agency Designate. This summer, the campaign runs across VOD, radio and audio, paid and organic social and digital, led by a new hero film produced by SALT.TV, with media planning and buying by Brazil Street.

Healthcare marketing has a habit of stopping at treatment. HeLlo Confidence puts the spotlight on what sits on the other side of it: the everyday moments that matter to people, and the confidence that can come from taking action on your health. Launching first through the brand’s weight management service, the campaign is led by a film full of joy, energy and humanity, a deliberate departure from the category’s clinical conventions.
The name is a heLlo in more ways than one. Designate is reintroducing the brand while celebrating the confidence patients could gain when they act on the things that matter to them.
The campaign is the first expression of It matters, the brand platform Designate created for LloydsPharmacy Online Doctor, unveiled on 5 August. Built around the promise “If it matters to you, it matters to us”, the platform builds on the longstanding trust and recognition associated with the LloydsPharmacy name, evolving it for the way people access healthcare today – putting empathy, expertise and accessibility at the heart of the experience. Designed to stretch across campaigns, communications and patient touchpoints, it launches alongside an enhanced digital experience.