Board
Description
In a country where alcohol advertising is restricted, we couldn’t advertise Norteño. So we turned the brand into music. Together with Ecuadorian band Papaya Dada, we created “Una de Norteño”—a song that lived as part of their music, not as an ad. By becoming culture instead of advertising, Norteño found a way to launch, connect and be heard.
This professional campaign titled 'UNA DE NORTEÑO' was published in Ecuador in May, 2026. It was created for the brand: Norteño, by ad agency: Herrera Havas. This Ambient, Audio, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 1 hour ago by Chief Creative Officer: Marco Contreras of Herrera Havas.
Credits
Agencia: Herrera | Havas
CEO: Jorge Herrera Corella
Chief Creative Officer: Marco Contreras / Diego Perdomo
Creative Directors: Omar E. Montaño / Luis Ríos Elías
Art Director: Estefania Fajardo / Dario Erazo
Copywriter: Marco Contreras
Motion Designer: Martina Torres
Content Creator: Jeremmy Morales
Account Director: Diego Herrera Corella
Audio: Sauvalle Music
