A Grande Virada

Agency: BBDO


In 2012 Havaianas celebrates its 50 years by launching a limited edition of sandals which 100% of sales are going to be donated to the UNICEF. The sandal remembers the 90's when people started turning the sole to top inspiring Alpargatas to create the Top models. This film tells a little more about this rich history.

This professional campaign titled 'A Grande Virada' was published in United States in August, 2012. It was created for the brand: Havaianas, by ad agency: BBDO. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: AlmapBBDO, USA
General Creative Director: Marcello Serpa
Creative Directors: Sandro Rosa, Luciana Haguiara
Art Director: Ricardo Pocci
Copywriters: Luciana Haguiara, João Paulo Testa
Producer: Acaca
Sound: B, A, START
Accounts: Cristina Chacon, Mariana Gomiero


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