TIK TOK SENSATION GK BARRY LAUNCHES A BRAND NEW VODCAST SERIES BACKED BY CREATIVE INDUSTRY BODIES TO TACKLE ONLINE PIRACY
A new integrated campaign sees social media star and viral sensation, GK Barry, star in a three part vodcast series ‘A Foot in the Door’ to support young creatives trying to break into the film, TV and music industries.
The series will see GK Barry with three special guests go best foot forward into careers in the creative industries in a behind the scenes reveal-all - whilst receiving cheeky pedicures, producing hilarious results.
The government backed campaign aims to encourage fans of film, music and TV to value the creative process, support all the people behind the scenes who make the content they love, and Get it Right from a Genuine Site, instead of sourcing from infringing services.
The first episode of ‘A Foot in the Door’, released today, sees actor Josh Sinclair-Evans, best known for starring in Spider-Man: Far From Home and Sky Cinema’s A Christmas No.1, discuss his experience of breaking through into the film industry.
The campaign was devised by creative comms agency Tin Man on behalf of the creative industries alliance, Creative Content UK (CCUK), for the latest phase of its anti-piracy initiative. Content-led creative agency Oh My! produced all of the content for each of three episodes. The fully integrated digital campaign backed by industry bodies including the Motion Picture Association (MPA) and British Phonographic Industry (BPI) features the vodcast series at its heart and will be supported with an earned media PR campaign, on GIR’s owned social channels and website hosting a raft of useful content, through the talent’s social channels and via a hardworking paid campaign to target the key audience across social platforms.
Episode one shines a light on how Josh went from starring in his local pantomime to being on set with some of the biggest stars in Hollywood, including Tom Holland and Zendaya. He opens up about the highs and lows of the industry, and even has a go at some questionable nail art on host GK’s foot.
The vodcast series will also feature English rapper, ENNY and TV Top Boy star, Shone Romulus, and sees each guest discuss the impact that piracy can have on their careers and the wider industry.
GK Barry commented: “The creative industries fascinate me so I've loved getting a peek behind the curtain at the inner workings of the worlds of film, music and TV. Whilst getting my feet scrubbed and bedecked with various nail art from my guests was LOLs, the series also has so many useful hints and tips for young people trying to get their foot in the door, as well as showing the impact that piracy can have on us all.
“Whether it’s not maintaining creative control of your own work, to not supporting all the behind the scenes crew that make an amazing film or TV show happen, to the personal risk of getting hacked - the message is simple - don’t be a pirate and Get It Right From A Genuine Site.”
Josh Sinclair-Evans commented: "Breaking into the film industry as an actor can be tough. Hopefully, the tips I’ve shared will give people confidence - from finding an agent to making their own self-tapes.
It's hard to imagine just how many hard working people work on a film set from runners to gaffers, catering, wardrobe, post production and a whole lot more. Unfortunately, all these talented people are impacted by piracy. That’s why it’s so important to watch films legally: it’s the best way to show your support and love for a film, but also help to make more in the future!"
Sabine Henssler, Vice President, Communications, Motion Picture Association (MPA), who back the Get It Right campaign, added: “We’re thrilled to share the insights and first hand advice on how to get into the creative industry from talented individuals, and hope this series acts as a useful resource for any young creatives, whilst raising awareness of the consequences of piracy.
“We all have a choice to get content from genuine sites rather than ones that infringe copyright and deny creators the fair rewards their hard work, talent and creativity deserves. If we don’t use one of the many legal sites, we risk movies and TV shows not being made and songs not being recorded, particularly by young aspiring creators who need that income most and who are the future of our industry.”
Intellectual property industries, like film, music, television and computer software, are central to the health and stability of the UK economy. The UK’s creative industry supports around 2.8 million UK jobs each year, contributes about £18 billion in exports around the world and about £10 million per hour to the UK economy.
The new campaign builds on previous Get It Right consumer education initiatives1 going back to 2015 aiming to demonstrate the positive impact that the industries have on so many and encourage people to support them by sourcing the content they love from safe and genuine sites. Visit https://www.getitrightfromagenuinesite.org/ for a full list of genuine sites.
To watch or listen to the first episode of ‘A Foot In The Door’ visit Get it Right’s YouTube or Spotify account. The second episode with upcoming rapper ENNY will be airing on the 17th August.
Watch episode one here: https://youtu.be/CfNClZzWPhY
This professional campaign titled 'A Foot in the Door ' was published in United Kingdom in August, 2023. It was created for the brand: getitrightfromagenuinesite.org, by ad agency: Tin Man Communications. This Audio, Content, and Digital media campaign is related to the Media industry and contains 2 media assets. It was submitted 4 months ago.
Production: Oh My! (https://www.ohmycreative.co.uk/)
PR Agency: Tin Man Comms