Description
The Problem:
Rash riding is common across India, and even though it's 2024, people somehow still find it as a "cool" thing to practice & boast about.
The Insight:
Despite warnings, old age games like Road Rash & Grand Theft Auto have influenced people that rash riding is indeed not a deadly thing to do, well that's because in games, unlike life, getting respawned is as easy as snapping your fingers.
The Idea:
We used the design language of classic motorcycle games to spark nostalgia and draw analogies between gaming and life, delivering the message of how there's a difference between both when it comes to driving on roads. The three striking visuals helped us spark conversations around the thought of how in real life it is cooler to ride safe instead.
After all, “You Win When You Ride Safe”.
This professional campaign titled 'You Win When You Ride Safe' was published in India in January, 2024. It was created for the brand: BMW Motorrad India, by ad agency: Sociowash. This Digital and OOH Outdoor media campaign is related to the Automotive industry and contains 6 media assets. It was submitted 10 months ago.
Credits
Advertising Agency: Sociowash, India
Founders: Pranav Aggarwal, Raghav Bagai
Associate Creative Director: Mayank Gaba
Copy Supervisors: Madhur Budhiraja, Gaurav Katiyar
Copywriter: Zen Khurana
Art Director: Santosh Rawat
Senior Visualiser: Pankaj Bhagotra
Visualisers: Koushik Lahri, Mohit Chauhan
Account Director: Akash Chadha
Group Account Manager: Ridhi Bhawnani
Key Account Managers: Muskaan Gambhir, Utkarsh Tripathi
Outdoor Marketing Team: Shubham Chawla, Yash Badlani, Mrinal Seth
