The One Billion Meal Endowment Campaign's key visual features a simple yet powerful design aimed to encourage people to donate and support the campaign. The visual depicts an infinity symbol, which represents the idea of "endowment" and the continuity of the campaign's goal to provide sustainable meals to the underprivileged.

The right half of the visual showcases a one dirham coin, which represents the minimum donation amount that can contribute to the campaign. One dirham can generate one meal, as shown in the left half of the visual, where a simple meal is depicted. The use of one dirham and the meal symbol in the design emphasizes the importance of even the smallest contributions and their ability to make a significant impact.

The key visual was prominently displayed across outdoor media and social media platforms as part of the One Billion Meal Endowment Campaign, a Ramadan initiative by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). Thanks to the support of the community, the campaign achieved its target in just one month, showcasing the power of collective action towards a common goal.

This professional campaign titled 'A DONATION THAT ENDURES' was published in United Arab Emirates in April, 2023. This Design, Outdoor, and Print media campaign is related to the Other industry and contains 3 media assets. It was submitted 5 months ago by Senior Art Director: Ahmed Sari of UAE Government media office.


UAE Government Media office
Mohammed bin Rashid Global Initiatives
Executive Director of Marketing and Communication Sector: Khaled AlShehhi
Art Director: Ahmed Sari
English Copywriter: Alexander Mcnabb
Arabic Copywriter: Ghaleb Al jawhari
Visual Artist: Ahmed Sari


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