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WION

A Deepfake video to uncover fake news

Agency: Grapes Digital

Description

On World Social Media Day, we created a DEEPFAKE Video on behalf of WION as a counter to FAKE NEWS videos circulating around social media. We used footage of global leaders from WION archives to spread the message that not everything you see on social media should be believed on face value. The use of a simple smartphone to create this piece also highlighted the ease with which these fake videos can be created and circulated.

This professional campaign titled 'A Deepfake video to uncover fake news' was published in India in June, 2022. It was created for the brand: WION, by ad agency: Grapes Digital. This Digital medium campaign is related to the Electronics, Technology and Media industries and contains 1 media asset. It was submitted 4 months ago.

Credits

Advertising Agency: Grapes

CEO- Shradha Agarwal

National Creative Directors: Partha Sengupta & Priyank Narain

Senior Creative Director: Priyadarshi Khastgir

Creative Director Art: Dibakar Das

Concept & Execution: Priyadarshi Khastgir

RISE Dispensary

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