Description
Aurora Saúde is a Brazilian health insurance provider focused on serving large companies. In Brazil, health plans are among the most valued employee benefits.
Its main product is a dashboard that helps HR teams understand the overall health of their workforce. It tracks data such as the percentage of employees with poor mental health, smoking habits, sedentary lifestyles, and more—enabling the creation of targeted prevention plans to improve team health.
For World Health Day, we created impactful headlines aimed directly at HR professionals, exposing the lack of insight many companies still have about their employees' health due to insufficient support from their health providers.
With Aurora Saúde, no company needs to wait for Health Day to think about prevention—because Aurora takes care of your teams' health every single day.
This professional campaign titled 'A daily care plan' was published in Brazil in April, 2025. It was created for the brand: Aurora Saúde, by ad agency: ORO Comunicação. This Digital and Print media campaign is related to the Health and Insurance industries and contains 3 media assets. It was submitted 8 months ago by tiagomatte: Tiago of ORO.
Credits
Advertising Agency: ORO Comunicação, Nova Lima, Brazil
Creative Director: Tiago Matte
Creative Coordinator: Paulo Soares
Art Director: Ralph Passos
Copywriter: Caio Gomes
Planner: Thays Kiryu, Filipe Vidal
Account Manager: Eduarda Kiryu, Jade Moreira, Daniella Araújo
