La Guarida Barberos

A cut for a story

Agency: TBWA


"A cut for a story": the proposal of La Guarida Barberos to go through quarantine.
Inspired by authors such as William Shakespeare and Giovanni Boccaccio, who conceived their most famous works in the quarantine period, La Guarida Barberos, a renowned Paraguayan barber shop frequented by: musicians, writers and lovers of literature, invites its clients and the general public to respect the slogan #QuedateEnCasa stimulating creativity and in exchange for an original story offers free cuts at the end of this period of isolation.
The idea proposes using free time to reimagine the universe of the barber shop as a place where one will simply cut their hair and transform it into the protagonist of great stories, which stand out for their ingenuity and narrative.
That is why the only condition to participate in the promo is to set the story in a barbershop.
To each person who sends his story, La Guarida will give him a new look when the closure measure is lifted and will be included in the digital publication to be released soon.

This professional campaign titled 'A cut for a story' was published in Paraguay in March, 2020. It was created for the brand: La Guarida Barberos, by ad agency: TBWA. This Print medium campaign is related to the Beauty and Professional Services industries and contains 2 media assets. It was submitted about 4 years ago.


Advertising Agency: Oniria TBWA, Paraguay
Executive Creative Director: Camilo Guanes
Creative Director: Andrea Ferreira, Najib Brozon
Senior Art Director: Santiago Valdez, Natha Pera
Creative Team: Manu Rolón, Marcelo Rodríguez, Karina Jiménez, Palo Cella, Iván Ramírez, Alex Ayala, Vidal Delgado, Franco Martínez, Farid Brozon, Gabriel Silva
Head of Planning: Daniel Achaval


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