ADVERTISING

La Guarida Barberos

A cut for a story

Agency: TBWA

Description

"A cut for a story": the proposal of La Guarida Barberos to go through quarantine.
Inspired by authors such as William Shakespeare and Giovanni Boccaccio, who conceived their most famous works in the quarantine period, La Guarida Barberos, a renowned Paraguayan barber shop frequented by: musicians, writers and lovers of literature, invites its clients and the general public to respect the slogan #QuedateEnCasa stimulating creativity and in exchange for an original story offers free cuts at the end of this period of isolation.
The idea proposes using free time to reimagine the universe of the barber shop as a place where one will simply cut their hair and transform it into the protagonist of great stories, which stand out for their ingenuity and narrative.
That is why the only condition to participate in the promo is to set the story in a barbershop.
To each person who sends his story, La Guarida will give him a new look when the closure measure is lifted and will be included in the digital publication to be released soon.

This professional campaign titled 'A cut for a story' was published in Paraguay in March, 2020. It was created for the brand: La Guarida Barberos, by ad agency: TBWA. This Print medium campaign is related to the Beauty and Professional Services industries and contains 2 media assets. It was submitted about 2 years ago.

Credits

Advertising Agency: Oniria TBWA, Paraguay
Executive Creative Director: Camilo Guanes
Creative Director: Andrea Ferreira, Najib Brozon
Senior Art Director: Santiago Valdez, Natha Pera
Creative Team: Manu Rolón, Marcelo Rodríguez, Karina Jiménez, Palo Cella, Iván Ramírez, Alex Ayala, Vidal Delgado, Franco Martínez, Farid Brozon, Gabriel Silva
Head of Planning: Daniel Achaval

ADVERTISING

iStock Essentials

Portrait beautiful young woman w...

Artist: heckmannoleg

iStock Signature

Young woman beauty portrait

Artist: svetikd

iStock Signature

Beautiful black female fantasy p...

Artist: Lorado

iStock Essentials

Flat lay of cosmetics serum and ...

Artist: Veronika Viskova

iStock Essentials

Confident women of different age...

Artist: jacoblund

iStock Signature

Young beautiful woman

Artist: CoffeeAndMilk

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.