We created a very successful and creative campaign with an impressive conversion: three out of five people who clicked on an online advertising medium purchased our product. But let's start at the beginning: ASRA is a ZEWO-certified foundation that gives disadvantaged children in India access to education. We devised a campaign that created a direct link to the purpose of the donation. We developed “Better Futura” based on the “Futura” font. And it doesn’t just look good: it also does good, since all the proceeds go to ASRA.
The campaign was advertised to a very specific target group. People who might need a good font, for example designers, advertisers and artists, were reached via online banners, social media, print ads and posters.
This professional campaign titled 'Better Futura' was published in Switzerland in December, 2019. It was created for the brand: ASRA, by ad agency: Ogilvy. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Ogilvy, Zurich, Switzerland
Executive Creative Director: Stephanie Lang
Art Director: Gabriel Schuster
Copywriter: Judith Maurer
Illustrator: Denis Klook