A Conversation Between Generations About Love

Today, most people, especially younger generations, use AI not only to plan trips or translate emails, but also to seek answers about love.
 
The numbers are striking, as more than 300 million messages sent to AI every week are related to relationships, emotional guidance, and matters of the heart. Yet understanding love remains just as complex, unpredictable, and impossible to calculate as ever. Because at its core, love is still something deeply human.
 
“In a world where artificial intelligence seems to have all the answers, Alma Mora reminds us that when it comes to love, there are other sources of wisdom. They may be less precise and not backed by mountains of internet data, but they are grounded in something essential: life itself,” said Pablo Moraca, Global Marketing Director at Grupo Peñaflor.
 
“This campaign turns the spotlight on people who have already lived through much of life and have learned that love can only be understood by experiencing it. Men and women who fell in love, built relationships, broke up, made mistakes, and started all over again. They’re front and center here, offering answers shaped by the experience that only comes from having truly loved,” said from la comunidad
 
The idea extends beyond traditional media. Influencers and creators will take to the streets to invite older adults to share their perspectives, while social media users will be able to submit their own questions and have them answered by people who have lived through similar experiences firsthand.
 
Rosario Garré, Finca Las Moras Marketing Manager at Grupo Peñaflor, concluded: “At a time when everything is evolving at an overwhelming pace, there is still something magical that happens when two people sit face to face and share a glass of wine. That spirit has always been at the heart of Alma Mora, and this is our way of bringing it to life today”.