Today, we are excited to announce that Netflix and Lacoste are creatively coming together to release a new collection celebrating some of the extraordinary universes of our most beloved shows including Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite.
Starting 12 April, the iconic Lacoste clothing – whether polos, sweatshirts, tracksuits and more – has been reimagined from the Upside Down to Las Encinas high school with the Lacoste crocodile dawning the costumes from these fan-favorite Netflix shows.
A COLLECTION FOR ALL
Connecting cultures to culture. Netflix has given another brand carte blanche to work with the codes of some of its most renowned shows. Chosen for the values they convey and the diversity of their audiences, the eight shows are Stranger Things, Bridgerton, Lupin, Money Heist, The Witcher, Sex Education, Shadow & Bone and Elite. This collection will delight adventure lovers, romance fans, teen show enthusiasts and fiction aficionados... True to their shared democratic vision of the world, Lacoste and Netflix speak to all generations, all tastes.
« We are delighted with this collaboration which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life. The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how. » says Catherine Spindler, Lacoste Deputy CEO.
A COLLECTION OF ICONS
The iconic, genderless clothing of Lacoste has been revisited according to the universe of the eight shows. Polos, caps, sweatshirts and tracksuits are part of this new wardrobe, halfway between sports and fashion. For the occasion, the Crocodile has donned the costumes of the Netflix characters and is embroidered or flocked on all the pieces in the range.
For Stranger Things, his face changes into that of the fascinating Demogorgon. In a nod to Queen Charlotte from Bridgerton, he wears an oversized wig. Other pieces are adorned with an all-over toile de Jouy-like print, with the disguised crocodiles navigating between the signature graphics of the streaming platform. A must-wear collection giving fans the opportunity to infuse the love of their favorite shows and their favorite clothing brand with their personal style.
PLOT TWIST, AND TWIST AGAIN
To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign featuring the Crocodile as the disruptive protagonist in a variety of iconic Netflix shows.
As yet another fun twist, Lacoste plays with Netflix’s key channel features to tell its own story. As if the Crocodile were playing with the remote control, Netflix heroes suffer the uncertainties of its moods: «-10s» and a Bridgerton tea party is ruined; «pause» and a Lupin-inspired gentleman burglar freezes in the middle of a robbery.
FROM SMALL SCREEN TO REAL LIFE
The collection and its campaign illustrate the lively, contemporary spirit of the Crocodile as it continues to inspire and unite communities. 100% Lacoste x Netflix silhouettes that go beyond the ‘Netflix & chill’ uniform, designed to be worn everywhere, these garments will be showcased at Lacoste stores around the world.
The Lacoste x Netflix Collection is available in select Lacoste stores, Lacoste.com or Netflix.shop.
This professional campaign titled 'A COLLECTION FOR ALL' was published in France and United States in April, 2023. It was created for the brands: Lacoste and Netflix, by ad agency: BETC Paris. This Integrated medium campaign is related to the Fashion and TV and Streaming Promos industries and contains 7 media assets. It was submitted 5 months ago.
Brand Managers: Catherine Spindler, Nathalie Beguinot, Julien Scheubel, Berengere Colas
Ad Agency: BETC Paris
Agency Managers: Marine Hakim, Maud Lambert, Theophile Geslain
Chief Creative Officer: Remi Babinet
Executive Creative Director: Florence Bellisson
Art Director: Eleonore Fredet
Copywriter: Jeffey Thezenas-Pointel
Strategic Planner: Yann Chervet
Traffic Manager: Alexandra Chini
Art Buyer: Isabelle Mocq
Photographer: Alex Huanfa Cheng
TV Producer: Morgane Bohn
Production Company: Partizan
Director: Alice Kong
Sound Company: GUM