Description
Every day, a lot of people visit the parks of Goiânia to exercise, relax and enjoy nature. However, improper waste disposal remains a recurring issue, impacting the cleanliness of public spaces and the environment.
To raise awareness in a simple and direct way, the City Hall of Goiânia created an intervention inside the parks. The action was designed to surprise visitors and encourage reflection about the importance of disposing of waste in the correct place.
By transforming the park environment into a moment of awareness, the campaign used the daily routine of visitors as an opportunity to reinforce a simple message: a clean city is everyone's responsibility.
The initiative invited people to rethink their habits and become active participants in caring for Goiânia’s public parks.
This professional campaign titled 'A cidade é sua casa. Cuide bem dela.' was published in Brazil in April, 2025. It was created for the brand: Prefeitura de Goiânia, by ad agency: Casa Brasil. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 days ago.
Credits
Agency: Casa Brasil
Campaign: A cidade é sua casa. Cuide bem dela.
Client: Prefeitura de Goiânia
Creative Director: Kaick Telles
Art Director: Edson Bastos
Account Management: Thays Batiolir, Lucas Henrique Valentim
Production Team: Poliana Ferreira
Client Approval: Djan Hennerman - Secretário de Comunicação - Prefeitura de Goiânia
Production Company: Blackdog
Director: Alexandre Duarte
Director of Photography: Duane Passos
Producer: Lúcia / Maria Eugênia
Editor: Black Dog
Sound design: Black Dog
