A Christmas Surprise From a Stranger

Agency: Publicis


Like in the rest of the world, for most Bulgarians in big cities the definition of Christmas is quite clear. It means crowded shopping centers, bright advertisements, glowing Christmas trees, lots of decoration and presents. This, however, is not the case everywhere.
In the countryside, where the majority of people are elders, the holiday is different. It’s quiet and modest. There’s hardly any joy and decoration. For those used to the city Christmas it’s almost unnoticeable.
Then comes the realization – what if those who have the Christmas spirit surrounding them can share it? Even with someone they don’t know. Not with expensive gifts, but with the universal sign of the holiday – beautiful decoration.
To give people the hint we created a story presenting a solution through Econt’s services. We compared the holiday in Bulgaria’s second largest city – Plovdiv, and an average village. Then we showed what would happen if those in the city decided to send a part of their Christmas to the faraway strangers. They might receive a wonderful surprise in return.
The message is clear – Christmas is so much better when it’s shared.

This professional campaign titled 'A Christmas Surprise From a Stranger' was published in Bulgaria in December, 2018. It was created for the brand: Econt, by ad agency: Publicis. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Publicis Groupe, Sofia, Bulgaria
Creative Director: Ivaylo Botushanov
Head of Digital Content: Dragomir Donchev
Art Director: Gergana Slavovska
Graphic Designer: Ivan Kanchev
Copywriter: Ivan El Megraby
Group Client Service Director: Blagovesta Kostova
Producer: Tihomir Zlatev
Strategy Lead: Dilyana Dobrinova
Senior Strategist: Petya Lozanova
Production: B2Y Productions
Director: Kevork Aslanyan
DOP: Anton Ognianov
Producer: Aleksander Kenanov
Casting Director: Preslava Hristova
Production Designer: Andrea Popova
Stylist: Sergei Yordanov
Production Manager: Ivan 'Kebapa' Ivanov
1st AD: Borimir Ilkov
Editor: Bogomil Georgiev
Colour Grading: Yulia Bulashenko
Music & Sound: Matthias Müller
Sound Recording: Veselin Zografov
Production Coordinator: Monika Spasova
Location Managers: Denitsa Katsarska, Atanas Atanasov
Additional Colour Grading: Nikolay Petrov
Compositing & Titles: Dimitar Itskov
2nd AD: Adriana Kalitzina
1st Camera Assistant: Mladen Minev
2nd Camera Assistant: Hristo Uzunov
Video Control: Moni Chengelski
Gaffer: Anton Ivanov
Electricians: Kiril Bakalov, Viktor Hristov
Key Grip: Vihar Nikolov
Best Boy: Daniel Vasev
Set Dressers: Zdravko Vasilev, Zamfir Zamfirov
SFX Supervisor: Аndrei Velchev
SFX Technician: Valeri Pandezov
Asst. Stylists: Mariya Petrova, Vasilen Milkov
Make-up Artist: Gergana Batanova
Hair: Bilyana Borisova
Key PA: Ludmil Tanev
PA: Tsvetan Pashaliiski, Antonio Yordanov, Boiko Ganchev, Petar Shterev, Teodor Lyutskanov, Krasimir Milanov, Angel Petraliiski, Evelin Ivanov
Production Account: Neli Popova
Cashier: Janeta Gatchmova
Craft Service: Stefan Dundakov


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