This is an incredibly warm and even summer story as opposed to the nasty December, people in sweaters and down jackets. During the month when everyone wants to get out of the country into warm lands, we want to make sure that the viewer has a desire to cuddle up to the TV from the outgoing summer heat of the picture.
The cruise is presented to the viewer by Santa Claus as the travel agent. Santa leads us to the deck and liners cabins, which symbolize the benefits of the tariff and unlimited Internet.
Situations in the scenario are tied to the product benefits of the tariff plan and the promotional offer. The main advantages are: MTS TV, MTS Cinema, MTS Music and unlimited internet.
This professional campaign titled 'Santa’s Hot Cruise Tour' was published in Belarus in December, 2018. It was created for the brand: MTS, by ad agency: Grey. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: FORTE GREY, MInsk, Belarus
Creative Director: Andrei Pahodnia
Strategic Planning / Creative Director: Eugene Ivasyuk
Production: Partizan Production
Director: Jonnie Malachi
Producer: Dasha Soroko
Executive Producer: Alexey Satolin
DOP: Vladan Pavic
Set Design: Gena Tumelevich
Subtitles: Matthew James Prickett