Description
在中国 SUV 高度渗透的俄罗斯存量市场，同质化参数竞争已然陷入瓶颈。AERO 依托深耕海外市场的独家洞察，为 HAVAL H3 俄罗斯上市打造差异化创意策略，跳出传统车型营销的参数内卷与模板化生活叙事。通过拆解本土用户双重出行场景，将产品硬核性能转化为可共情、可落地、可转化的生活化价值主张，以「全球化策略 + 本土化落地」的协同模式，实现中国汽车品牌从浅层曝光到深度用户渗透的出海突破。
This professional campaign titled 'Веди яркую жизнь / A Brighter Life' was published in Russia in June, 2026. It was created for the brand: Haval, by ad agency: aero creative. This Design, Digital, and Film media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 2 hours ago by 东半球第二会讲故事的创意机构: Aero Creative.
Credits
Client: Haval CN
Advertising Agency : AERO Creative CN &BBDO Russia
