We let the kids do the talking.

Most family car campaigns speak to parents.
We chose to speak to the memory that made them parents.

Almost everyone remembers the day their father bought a new car.
The excitement. The pride.
And the next morning — arriving at school, hoping everyone would see it.

That moment was our insight.
When Haval asked us to position the H6 as a family car, we didn’t start with features or specifications.
We started with the most honest judges in the family: the kids.
Because before a car becomes practical, reliable, or safe,
it becomes something a child is proud of.
So we built a simple, truthful story:
A boy whose father just bought a new car, eagerly showing it to his friends in the driveway.
No exaggeration. No performance. Just real pride.
The tone was intentionally warm, playful, and familiar.

A feeling-first approach that lets families recognize themselves before hearing a message.

The result is a campaign that doesn’t explain why the Haval H6 is a family car —
it lets you feel it.