ADVERTISING

Samsung

A brand new shape for a Brand New Day

Agency: Chromista

Description

Samsung is premiering the next chapter of its recently announced collaboration with Sony Pictures’ Spider-Man: Brand New Day. The film is set to be released exclusively in theaters on July 31.
Directed by Emmy-nominated filmmaker, Marvel alum, and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life. In the spot, the Fabricator creates a number of devices for Spider-Man built to stand up to the pace and unpredictability of life behind the mask. The teaser hints at what's to come from Samsung Galaxy’s next chapter while Ned Leeds uses Spidey Tracker to stay on Spider-Man's trail. Spider-Man fans should also keep an eye out for a range of exciting easter eggs hidden throughout the teaser.

This professional campaign titled 'A brand new shape for a Brand New Day' was published on July 16, 2026. It was created for the brand: Samsung, . This campaign contains 1 media asset. It was submitted about 11 hours ago.

Credits

Client: Samsung
VP, CMO Marketing: Keena Grigsby
Head of Creative: Chris Parson
Director, Creative: Linsey Parks
Director, Project Management: Molly Grummun
Senior Manager, MX Creative Production: Allyson Schell
VP & Sales GM, National Retail and Strategic Accounts: Clay McNutt
Senior Manager, Channel Marketing: Lucy Vo
Director, Channel Marketing: Eric Oria

Client: Spectrum
Senior Manager, Product Marketing: Olga Ferreira
VP, Creative Marketing: Darryl Daoust

Production: Chromista
Owner & Executive Producer: Ted Robbins
Executive Director, Brand & Advertising: Chris Einhauser
Chief Strategy Officer: Lauren Levitt
Executive Producer (Production): Justin Pollock
Executive Producer (Brand): David Schiavone
Head of Production: Ian Royston
Head of IT: Barbary Ahmed
Producer / UPM: Alec Sas

Agency: Chromista
Group Account Director: Marci Axelrad
Executive Creative Director: Emmeli Österdahl
Executive Producer: Lorraine Kraus
Creative Director / Writer: Cliff Skeete
Art Director: Mehak Agarwal
Senior Post Producer: Rachel Cohen
Project Manager: David Sukal

Agency: UEG
EVP, Group Account Director: David Mintz
EVP, Entertainment Rights & Partnerships: Joe Ames
SVP, Account: Margaux Weber
Senior Account Director: Laura Palacino
Manager, Entertainment Rights & Partnerships: Anna Thurner

Design & Animation: Hey Beautiful Jerk
Animator: Gina Niespodziani
Flame Artist: Mark Szumsk

Color: Company3
Colorist: Tom Poole

Editorial: Uppercut
Editor: Pieter Viljoen
Assistant Editor: Cristina Headrick
Assistant Editor: Jake Jennewein
Producer: Stefaniya Vey
Executive Producer: Mila Davis

Music Supervision: The Teenage Diplomat
Music Supervisor / Owner: Buzzy Cohen
Music Supervisor: Quinn Donnell
Music Supervisor: Scarlet Newman-Thomas

VFX: Upp
VFX Supervisor: Jan Malir
Producer: Jan Valter
VFX Artist: Mario Dubec

Service Production Company: Circle
Executive Producer: Mike Gill
Talent Producer: Tania James
Production Manager: Neil Macdonald
Director of Photography: Isaac Bauman
Gaffer: Greg Goudreau
U.S. Production Designer: Maya Shimoguchi
Canadian Production Designer: Pedro Romero
Wardrobe: Tanus Lewis

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