67 Cents

Agency: BBDO


A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”

This professional campaign titled '67 Cents' was published in Belgium in October, 2018. It was created for the brand: Fairtrade, by ad agency: BBDO. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Darwin BBDO, Beligum
Creative Director: Raf De Smet, Klaartje Galle
Art Director: Mathijs Bettens, Sebastiaan Dessaux
Copywriter: Bjorn Blockx
Graphic Design: François Radermecker
Strategic Planner: Kendy Smits
Account Team: Eva Maes, Taraneh Ataï Kachoui
Production Company: Static Films
Producer: Patrick Schepers
Director: Jeroen Willekens

All-Ukrainian N...


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