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World Animal Protection

3D printed petition

Agency: BBDO

Description

World Animal Protection launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world’s first-ever 3D print petition. More then 20,000 people already signed the petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl

This professional campaign titled '3D printed petition' was published in Netherlands in August, 2014. It was created for the brand: World Animal Protection, by ad agency: BBDO. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 10 years ago.

Credits

Advertising Agency: FHV BBDO, Netherlands

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Rag & Bone

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