A poster that is also a temporary tattoo transfer sheet promotes free afternoon benefit concert Babes in Boyland. The poster features logos of the four all-girl bands playing the concert (Ex Hex, Loamlands, Tender Fruit and Caitlin Rose), and any or all can be wetted and applied as a temporary tattoo. The posters are adhesive-bound in tear-off packs of 25, and will be given away, free, at locally owned restaurants and bars catering to a younger, under 30, crowd. The intent is to build not just attendance but also a party mood for the free concert. All food and drink sold there, bloody marys explicitly included, will benefit the non-profit Girls Rock NC!
Girls Rock North Carolina is a non-profit organization in central North Carolina that empowers girls and women -- through creative expression -- to become confident and engaged members of our communities.
Advertising Agency: Baldwin&, Raleigh, U.S.A.
This professional campaign titled 'Tat-sheet' was published in United States in September, 2014. It was created for the brand: Girls Rock North Carolina, by ad agency: Baldwin&. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 9 years ago.
Creative Directors: David Baldwin, Bob Ranew
Art Director: Jimmie Blount
Copywriter: Lisa Shimotakahara
Print Producer: Mattias Davidsson