Description
الفزعة قبل الرجعة | Ready Before The Bell
On the night before school starts, a family discovers that everything is going wrong at once. The daughter’s laptop freezes, the son’s tablet will not charge, and the mother’s printer begins ruining the children’s school papers.
As the family gathers its last-minute needs, the father receives an eXtra Back-to-School push notification featuring the latest offers and flexible payment options. That notification becomes the turning point, transforming a stressful night into a smooth and confident first morning back at school.
The campaign presents eXtra as the timely support families can rely on to be fully ready before the school bell rings.
This professional campaign titled 'الفزعة قبل الرجعة' was published in Saudi Arabia in August, 2026. It was created for the brand: Extra, by ad agency: eXtra. This 360° and Integrated media campaign is related to the Electronic Devices, Electronics, Technology, and Retail Services industries and contains 7 media assets. It was submitted 2 days ago.
Credits
Creative Director : Ahmed Elramlawy
Taglines & creative concept : Ahmed Elramlawy
Ai concept & creating : Ahmed Elramlawy
KV & 3D Artist : Islam Abdel Dayem
3D Animator : Karim Mousa
BTW KV : Sara Albuwait
CE KV : Omar Tarek
Resizing online & offline : Omar, Islam, Rahaf & Sara
Arabic Script Writer : Lamees Alrowili
English Script Writer : Toufic Samih
Head of Marketing : Amr Ibrahim
CMO : Mohamed Hussien
