Description
In order to raise funds for three new research projects, CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response. But, each bar of the score corresponded to a seat in the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven's 9th Symphony score. This is what happened.
This professional campaign titled '2.400 Bars / 2.400 Seats to fight cancer' was published in Spain in September, 2012. It was created for the brand: Cris against Cancer, by ad agency: Grey. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 12 years ago.
Credits
Advertising Agency: Grey, Madrid, Spain
General Creative Director: Antonio Montero
Executive Creative Director: Enric Nel-lo
Creative Directors: María Salomón, Javier Monserrat
Art Directors: María Salomón, Ignacio Capelo, Jesús Martinez, Javier Maestro
Copywriters: Nuño Martín, Álvaro Montes
Photographer & Film: Attic Films
