Description
For the international day for the eradication of poverty (October 17th), Depaul France denounces once more the state of poverty that touches almost 9 million people in France. With this second digital film, the association plays with the codes of the famous films « 100 years of beauty »/« 100 years of fashion », to twist them for his cause.
This professional campaign titled '100 years of...' was published in France in November, 2016. It was created for the brand: Depaul, by ad agency: Publicis. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Publicis Conseil, France
Executive Creative Directors: Fabrice Delacourt, Olivier Desmettre
Copywriter: Benjamin Sanial
Art Director: Raphaël Halin
Account Managers: Caroline Darmon, Lou Leproux
