ADVERTISING

La Positiva

0 km/h doesn’t mean zero risk

Agency: burns the agency lima

Description

We think the risk starts when we’re driving, but accidents often happen when the car is standing still. Parking doesn’t mean you’re safe: someone else’s mistake, a falling object, a clumsy move, a moving job—any everyday incident can leave you with serious damage without you even moving an inch. That’s why the message is clear: protection should be with you at 0 km/h too, wherever you leave your vehicle.

This professional campaign titled '0 km/h doesn’t mean zero risk' was published in Peru in June, 2026. It was created for the brand: La Positiva, by ad agency: burns the agency lima. This Print medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted 1 day ago.

Credits

Chief Creative Officer: Camilo Astorga
Creative Director: Victor Diaz 'Viti'
Art Director: Jhon Palomino
Photographer: Alex Freundt
Team: Alexi Paz x Stefania Ñaupari x Renzo Ezeta

Colegio de Prof...

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