Roc Stars

Agency Network: 
April 2013
Ztele Print Ad -  Roc Stars


ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means "stone", hence the play on words with "rock".

Print advertisement created by Les Évadés, Canada for Ztele, within the category: Media.

Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean
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kleenex's picture


Activity Score 52752
Web Designer/Developer
Shawali's picture

The pun is terrible, but that's just the name of the show. The idea works, though. The execution feels a bit lazy and would have been stronger if campaigned out.

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!