Kids

Campaign
Agency Network: 
Published/Aired: 
April 2014
Yota:  Kids

Description

Print advertisement created by Y&R, Russia for Yota, within the category: Electronics, Technology.

Caption

Don't let 'Mom hurry up, we want our bedtime story!' get in your way.

Advertising Agency: Y&R, Moscow, Russia
Creative Director: Marco Cremona
Art Director: Federico Fanti
Copywriter: Anton Zimin
Photographer: Ale Burset
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MadManicure's picture

Lol!!

MadManicure
Activity Score 51
damnson's picture

Now this is just messed up.

damnson
Activity Score 11375
Copywriter |

An axe murderer of ads.

kicker's picture

Cool! Nice execution and different point of view on the overviewed subject.

kicker
Activity Score 13
Creative Director
Sandy Yan's picture

Wow! Impressive!

Sandy Yan
Activity Score 9
Creative Director
Red hat's picture

No blood in 'don't text and drive' poster? Surprisingly beautiful!

Red hat
Activity Score 20
Art Director
Ramat Ajala's picture

Sorry guys, this concept and picture was already done:

http://adsoftheworld.com/media/print/onida_mobiles_girlfriend

Ramat Ajala
Activity Score 792
MadManicure's picture

Maybe, but i prefer the Yota one because the execution is very far from a joke. It's really impressive and dramatic, and without being splatter.The ad u posted it's executed in an ironic way, not really appropriate for a social campaign, don't u think so?
Anyway good work guys!!!
Great execution!

MadManicure
Activity Score 51
Jim Blade's picture

+1

Jim Blade
Activity Score 32
Copywriter
Ramat Ajala's picture

The more relevant thing is that this ad was done before, not if it's more or less ironic.
Another relevant thing is that you have commented only this ad...

Ramat Ajala
Activity Score 792
kleenex's picture

not a bad idea.

kleenex
Activity Score 57557
Web Designer/Developer
Tomy Riger's picture

This one is really cool!

Tomy Riger
Activity Score 34
Copywriter |

Be patient!

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