Agency Network: 
April 2014
Yota:  Kids


Print advertisement created by Y&R, Russia for Yota, within the category: Electronics, Technology.


Don't let 'Mom hurry up, we want our bedtime story!' get in your way.

Advertising Agency: Y&R, Moscow, Russia
Creative Director: Marco Cremona
Art Director: Federico Fanti
Copywriter: Anton Zimin
Photographer: Ale Burset
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MadManicure's picture


Activity Score 51
damnson's picture

Now this is just messed up.

Activity Score 11375
Copywriter |

An axe murderer of ads.

kicker's picture

Cool! Nice execution and different point of view on the overviewed subject.

Activity Score 13
Creative Director
Sandy Yan's picture

Wow! Impressive!

Sandy Yan
Activity Score 9
Creative Director
Red hat's picture

No blood in 'don't text and drive' poster? Surprisingly beautiful!

Red hat
Activity Score 20
Art Director
Ramat Ajala's picture

Sorry guys, this concept and picture was already done:

Ramat Ajala
Activity Score 792
MadManicure's picture

Maybe, but i prefer the Yota one because the execution is very far from a joke. It's really impressive and dramatic, and without being splatter.The ad u posted it's executed in an ironic way, not really appropriate for a social campaign, don't u think so?
Anyway good work guys!!!
Great execution!

Activity Score 51
Jim Blade's picture


Jim Blade
Activity Score 32
Ramat Ajala's picture

The more relevant thing is that this ad was done before, not if it's more or less ironic.
Another relevant thing is that you have commented only this ad...

Ramat Ajala
Activity Score 792
kleenex's picture

not a bad idea.

Activity Score 57557
Web Designer/Developer
Tomy Riger's picture

This one is really cool!

Tomy Riger
Activity Score 34
Copywriter |

Be patient!

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