Agency Network: 
November 2008
World Vision:  Violence


Print advertisement created by Bates 141, Indonesia for World Vision, within the category: Public Interest, NGO.

Advertising Agency: Bates 141, Jakarta, Indonesia
Executive Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Illustrators: Andreas Junus, George Ananda
Copywriter: Iyan Susanto
Client Services: Wan Lie
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Amsterdam, The Netherlands's picture

I like the images from a distance, they look like the Rorschach test (if that's the way you spell it, the inkstains your shrink show's you) but if you don't read the copy, you're clueless... And then they're still a bit unclear (the image).. But they look nice...

Amsterdam, The ...
capywriter's picture

you meant your shrink ;)
That's part of the idea... that they resemble that kind of visuals.
If you're clueless with only the visual the copy should clear it out... and it does, so no problem.

Activity Score 5453
Copywriter at Freelance
SeanMartin's picture

It's such an odd approach that I'm honestly not sure if it works or not. I can see the connection they're trying to make, but I'm not really convinced it communicates the idea.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

STRTLRS's picture

Anyone who works in advertising would agree that these are good. The whole point of an inkblot test is that nothing is apparent at first glance, but upon further inspection, things start becoming more apparent. I think this campaign is brilliant and spot on.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Ad_Man's picture

or... not! this has been done to death. it has been even used as ad cliché

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

DubDeuce's picture

Anyone who works in advertising would agree that the ink blot test has been done so many times that it's about as fresh as my gym socks. Does the ad work? Sure. Is it anything new? Nope.

manugon's picture

Advertising clichés are not invisible

Activity Score 142
artdirectoredwardbutstudiovisualizer's picture

Recycled, Repeated. Repeated..... done. Next.

Activity Score 136
Graphic Designer at Saatchi
Guest commenter's picture

good job buddy, i mean two thumbs up for the art director

Guest commenter
Wordnerd's picture

'their misery is not visible'? what you call bruises and broken limbs? and why a rorschach test? that suggests i'm seeing all those horrible experiences in an ink dot, so the viewer is the victim.

i like the art, but the concept is far away from being 'spot on' for me. and i don't get the visual/tagline message at all. sorry, but for me they were too keen to execute and didn't spend enough time on a clear message

Activity Score 6620
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