First World Problems
Developing world problems are transplanted into a first world setting we all recognise by now... If you've ever perused the sheer deluge of indulgent cookery and recipe videos on the internet in a post-M&S and Tasty world, this clever & provocative satire of them descends into a shock actuality. A suitably off-kilter visual execution, the advertisement for global charity World Vision hits with powerful tonal shifts to serve it's message about digital-age desensitisation towards the plight of the planet's poorest.
This professional campaign titled 'First World Problems' was published in United Kingdom in June, 2019. It was created for the brand: World Vision, . This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago by Shan Phearon.
Director / Creative: Shan Phearon